MA 57 – Frauenabteilung der Stadt Wien (Wiener Töchtertag)
The Wiener Töchtertag (Vienna’s Bring Your Daughters to Work Day) is an initiative started by the City Councillor for Women Sandra Frauenberger and the Women’s Department of the City of Vienna (MA 57) in cooperation with the Wiener Stadtschulrat (Vienna Municipal Council Education Authority) and the Chamber of Commerce Vienna. Once every year, more than 150 companies provide girls the opportunity to try out jobs less typical for women.
communication matters has been responsible for the project management and communications of the Wiener Töchtertag since 2014. A new design was developed in cooperation with the innovation agency datenwerk and the Viennese graphic designer Elsa Mährenbach. This includes a campaign with Viennese pupils as testimonials, a new design for the project’s logo and all materials, a new website, several video clips and increased activity in social networks.